"We want our community to share the experience through authentic content," said Ibrahim Abudyak about the content strategy used at The Smash Room.
"At The Smash Room, the loud music when you enter and the cheerful greetings act as a shocker. Just as you walk into a surprise birthday party. You don't know what to expect but you know it will be fun!" - Ibrahim Abudyak-.
Our venue is open for anyone who wants to vent about their bosses, husbands, partners, and life in general. As a brand, we are not about glamourized content.
We connect better with our community when it is realistic and relatable.
" We believe that everyone can be an influencer" sharedAna Elisa Seixas, Head of Marketing,ASICS.
Ragsdale & Associates Consultancy founderJim Ragsdaleemphasized the importance of macro influencers in retail marketing strategies.
AsterRetail's Head of Information Technology - GCC, Adam Docrat, discussed the digitization vision and approach, whileDanube Home'sSayed Habib discussed the online and offline sales experience.