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- The Smash Room
Published on May 18, 2023
The Smash Room, initially established in Dubai, has gained immense popularity both locally and internationally. Being a top travel destination and due to its unique location, Dubai attracts visitors from around the world, resulting in numerous inquiries for branches in other cities.
The following are the top five cities that consistently express interest in having a Smash Room branch:
Jeddah: We receive significant demand for a franchise in Jeddah, possibly due to the celebration of KSA national holidays and the 5% increase in visitors we have witnessed over the past five years. Jeddah, known as the "Bride of the Red Sea," presents a promising market.
Khobar: Another major city in Saudi Arabia, Khobar, is frequented by local Saudi tourists. The city's residents are always on the lookout for new entertainment options, making it an ideal location for expansion.
Abu Dhabi: With 19% of our visitors coming from UAE residents, we have garnered a strong following in Abu Dhabi. The city's flourishing entertainment scene, coupled with our successful pop-up at Manarat Al Saadiyat in 2020, has led to numerous attempts to open a branch there. Despite the setbacks caused by Covid, we are excited to announce that The Smash Room Abu Dhabi will finally open its doors this year.
Mumbai: As per the statistics released by the Department of Economy and Tourism Dubai, 1.24 million Indian tourists visited the emirate in the first nine months of 2022, the highest among all foreign nationalities.- Zawya.com-
Our strategic partnership with Dubai Tourism, which involved hosting Indian influencers and celebrities, generated substantial interest among the Indian audience. We have also partnered with Fran Global to explore opportunities in Mumbai, aiming for the near future.
Kuwait: The influence of Kuwaiti influencers who have shared their experiences at The Smash Room cannot be underestimated. Our social media platforms are inundated with requests to bring our concept to Kuwait. We are considering options such as a franchise or a pop-up, and the future looks promising.
As we continue to grow, we aspire to share the unique concept of The Smash Room, providing a safe space for individuals to release their frustrations and have a great time. Our goal is to help people face life with ease and positivity.