Chery Car UAE Proves Its Strength at The Smash Room, Dubai
- The Smash Room
We were thrilled to host a one-of-a-kind Chery Car UAE event at our Al Quoz venue, where high energy met high performance in the most unforgettable way.
Organized in collaboration with The Smash Room, this event brought together influencers, guests, and the Chery Car UAE team for a live, high-impact demonstration of Chery’s exceptional car body strength and durability. And where better to test toughness than at a venue built for destruction?
Putting Chery to the Test, Literally
At this exclusive event, attendees were invited to test the durability and safety of the Chery vehicle body using drills and tools. To everyone’s amazement and delight, not a single drill could penetrate the car's body. It was a powerful showcase of just how seriously Chery takes structural integrity and passenger safety.
Watch the moment guests tried (and failed!) to drill into the car: The Ultimate Durability Test
More Than Just a Car Demo
From start to finish, the event was a dynamic blend of engineering, excitement, and community. Influencers shared the experience live with their audiences, while guests had the rare chance to interact with both the vehicle and the brand in an adrenaline-pumping, immersive setting.
See more moments from the day here: Highlights from The Smash Room x Chery UAE
We’re especially proud that this memorable collaboration took place at our Smash Room venue in Al Quoz, proving once again that we’re more than just a space, we’re where bold ideas come to life.
Grateful for a Smashing Collaboration
We extend our heartfelt thanks to Chery Car UAE and everyone who joined us. It was an event that celebrated innovation, strength, and fun, all under one roof. We look forward to hosting more exciting activations and brand collaborations in the future.
Until next time keep smashing expectations.