Published on Nov 23, 2022

As part of The Middle East Retail Forum in its 11th edition, DViO Digital's founder and CEO Sowmya Iyer moderated a panel discussion with Ibrahim Abudyak, co-founder & CEO of The Smash Room , and leading retail marketers on Making Conversations Happen in the Digital Age of Retail and How It Can Build Your Brand, Foster Consumer Loyalty, and Increase Sales.

"We want our community to share the experience through authentic content," said Ibrahim Abudyak about the content strategy used at The Smash Room.

"At The Smash Room, the loud music when you enter and the cheerful greetings act as a shocker. Just as you walk into a surprise birthday party. You don't know what to expect but you know it will be fun!" - Ibrahim Abudyak-.

Our venue is open for anyone who wants to vent about their bosses, husbands, partners, and life in general. As a brand, we are not about glamourized content.

We connect better with our community when it is realistic and relatable.

" We believe that everyone can be an influencer" shared Ana Elisa Seixas, Head of Marketing, ASICS.

Ragsdale & Associates Consultancy founder Jim Ragsdale emphasized the importance of macro influencers in retail marketing strategies.

Aster Retail's Head of Information Technology - GCC, Adam Docrat, discussed the digitization vision and approach, while Danube Home's Sayed Habib discussed the online and offline sales experience.

The panel was part of a 9-hour event followed by a spectacular gala atThe Jumeirah Beach Hotel.