5 Smashing Year! | What How Did We Do?

• The Smash Room

Published on March 30, 2023

Alternative entertainment concepts are becoming increasingly popular in the UAE, and The Smash Room is leading the way. This first-of-its-kind concept provides a therapeutic and safe space for customers to blow off steam, and it has been a smashing hit for five years now. In this blog post, we will delve into the success of The Smash Room and how it has made a significant impact on the community.

The Success of The Smash Room:
Over the past five years, The Smash Room has achieved significant success, consistently achieving healthy profit margins and maintaining a year-over-year growth in revenue. Despite the challenges posed by the pandemic, The Smash Room has managed to survive and has recycled over 70,000 pieces of electronics and appliances. They have also donated to various charities, including the #shutterhunger campaign for Syrian refugees and Salma Humanitarian Relief Program by Dubai Islamic Economy Development Centre (DIEDC).

The Smash Room's Impact on the Community:
More than 18,000 Smashers have visited The Smash Room since its inception, and 60% of them are females. The concept has also hosted various group therapy sessions for psychologists and has hosted more than 150 team building exercises. They even hosted a group smash for senior citizens above the age of 60 with The Dubai Community Development Authority.

Co-founder Ibrahim Abudyak expressed his pride in The Smash Room's success and how it has impacted the community. "We created this space as a way for people to let loose, have fun, and let go of their stress, and it's great to see that it has resonated with so many people. We are excited to continue growing and expanding our concept, including our expansion to Abu Dhabi later this year."

The Smash Room has proven that alternative entertainment and leisure concepts are viable in the UAE and that they can be successful. With its unique approach to leisure and entertainment, The Smash Room has made a significant impact on the community, providing a safe and therapeutic space for people to release stress and anxiety. As The Smash Room celebrates its fifth anniversary, we look forward to seeing how it continues to grow and expand.